The Colorful Labels: Canneries and Packing Houses of the Valley presented by David Coscia

January 23 at 7:00 p.m. - at New Life Church of the Nazarene

For many decades in the 1900s, Los Angeles County was the leading agricultural growing area of California and the San Fernando Valley was one of the leading areas in the County. Orchards grew citrus or stone fruits or olives, while farms grew various vegetables including spinach and tomatoes.

Packing houses and canneries advertised their wares by using colorful labels to attract the eyes of market buyers in the Midwest, South and the East. Coscia's presentation focused on the labels, on the cans and on the packing crates, and some information about the companies behind the labels. Locations covered include Sylmar, San Fernando, Mission Hills, Canoga Park, Van Nuys, North Hollywood, Sunland, and Burbank.

David Coscia was born and raised in the Valley. He has previously given presentations to the SFVHS on the Pacific Electric Railway, the Southern Pacific Railroad, and the agricultural history of the Valley. He continues to research and collect items relating to the Valley and has over 1500 Valley-related postcards. David Coscia is the author of two books.

Pacific Electric and the Growth of the San Fernando Valley

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Southern Pacific in the San Fernando Valley: 1876-1996.

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